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Automated SEO Schema (Schema.org) Activation & Usage Guide

Structured Data (Schema Markup) is a critical technical SEO element that helps search engines (like Google and Bing) better understand the content on your website. Consequently, Google can display your articles as Rich Snippets in search results—showing star ratings, FAQ accordions, course details, or hierarchical breadcrumbs.

The TanaFlows theme comes with 4 built-in automated SEO schemas, eliminating the need to write custom JSON-LD code. Here is the detailed guide to activating and using each type.

1. Breadcrumb Schema

Helps Google display the hierarchical navigation path of your article directly in search results (e.g., Home > Blog > SEO Guide).

How to Activate

100% Fully Automatic. The theme automatically injects Breadcrumb Schema on every page (Posts, Pages, Tag Pages, Author Pages) except the homepage.

  • How it Works:
    • The system links the current page back to the homepage.
    • For blog posts, if there is a public Tag assigned, it will serve as the middle category level of the breadcrumb.
    • Internal tags (starting with #) are automatically filtered out from the breadcrumb to keep the SEO path clean.

2. Course Schema

Helps your online courses display full details (Course Name, Instructor, Description) directly on Google search results pages.

How to Activate

Automatically activated on any Page that has one of the following internal LMS tags: #vimeo, #youtube, #bunny, #alugha, #htmlvideo, #mux, #loom, or #textcourse.

  • Automated Data Extraction Rules:
    • Course Name: Automatically extracted from the Page Title.
    • Description: Automatically extracted from the Page’s SEO Description.
    • Image: Automatically extracted from the Page’s Feature Image.
    • Instructor (Creator): Automatically extracted from the Page’s Authors list.
    • Topics Taught (Teaches): Automatically extracts up to the first 3 public Tags of the page to serve as course learning topics.
    • Pricing: Automatically declared as a “Free” course ($0 USD) if the page status is public.

3. FAQ Schema

Displays a dropdown accordion list of frequently asked questions directly beneath your page’s search listing on Google, significantly increasing Click-Through Rates (CTR).

How to Activate

Assign the internal tag #faq-schema (must start with #) to the post or page.

  • Content Formatting Rules for Auto-detection: Write your content normally in the editor using one of these two methods:
    • Method 1 (Using Headings): Create an H2 or H3 heading that ends with a question mark ? (e.g., How to sign up?). The content directly following that heading will automatically serve as the answer.
    • Method 2 (Using Toggles): Insert standard Toggle cards inside the Ghost Editor. The toggle header will act as the question, and the toggle body as the answer.
  • Note: The system automatically strips HTML tags from questions and answers to send clean, plain text to Google, complying with Google’s quality guidelines to prevent spam flags.

4. Review / Product Schema

Enables product review pages or sales pages to display average star ratings and details directly on Google.

How to Activate

Assign the internal tag #review (must start with #) to the post or page.

  • Content Formatting Rules for Auto-detection:
    • Inside your post/page, use the default Product Card in the Ghost Editor to showcase products.
    • The theme automatically scans these Product Cards to extract:
      • Product Name: Title of the Product Card.
      • Description & Image: Extracted from the description text and image on the Product Card.
      • Checkout URL: Extracted from the button link of the Product Card (falls back to the current page URL if missing).
      • Star Rating: If the Product Card has star ratings enabled, the system counts and calculates the average rating (up to 5 stars).

5. Verifying Schemas after Publishing

Once you publish a post or page configured with these schemas, you can test if Google detects them correctly:

  1. Go to the Google Rich Results Test Tool.
  2. Enter the URL of your published post and run the test.
  3. The tool will list all successfully detected Schemas (e.g., Breadcrumbs, FAQ, Course, Product).